The current providers of the Sport Management study programmes in Czech Republic as up to 31.03. 2019


The suggested structure of Sport Management Curriculum (p. 210 AEHESIS) has not been respected in the former and actual accreditation of all sport management programs  provided by universities in Czech Republic.

The overview of the currently valid and legally binding procedures that are obligatory in the process of the study program accreditation showed, that the content of the sport management curricula it is completely in the hands of the respective universities. This also implies (as it is shown in the Table above) that there is a huge variety in terms of the inclusion of the subjects related to sport management across all study programs that are currently offered to potential students



This is the concQualification structure of graduates and their unemployment rate is monitored by the codes of study programs of universities.  Sport Management study programmes belongs to the code group 74 called – Physical education and sport. In the tables there is statistical data regarding the unemployment rate of Bachelor and Magister studies in the study group 74 in the year 2016 and 2017 (broken in to two periods / half year) elaborated from the databases kept by Ministry of Labour and Social Affairslusion of your project. It’s where you sum up all of your main ideas and offer a final perspective. In a few sentences, review your strongest points and reinforce the assertion you made in your introduction. For the most effective conclusion, be concise, confident and focused.



Results from data analysis II. - Future requirements in the area of sport management

Teamwork competence occupies the same position as in all countries sample, the rest of the extremely important competencies (not less than 4, 3) in the future is the same as it is in the all countries sample, but in different order.  Knowledge of a second language rated 4, 3 in Czech Republic is in all countries sample rated 4, 1.

Core competence that have been identified in all sectors is a teamwork. Core competences that have been identified in sector three sectors except the public sector

  • Organizational skills

  • Oral communication

  • Social intelligence

  • Knowledge of the people's need for physical activity

  • Event leadership

  • Organization of sports for all -events



The latest new professions or occupations in sectors – from data II. Analysis

The project managers and IT specialists seem to be the latest new professions in all sectors. Then obviously the variety of the new jobs reflects the differences in the nature of the sectors (i.e. marketing and new media brought more new jobs in this areas in the sectors I, II and IV as far as the cities and municipalities most likely are not so much dependent on the marketing activities, but they on the other hand stress the personalized caring and coaching which is very much in tune with their social role in the community sport).



The fastest growing positions in sectors – from data II. And III. analysis

The fastest growing positions have been identified by the respondents for sport clubs – sector II and they are related to coaching, new media and marketing, safety, IT consultancy and management in different functional areas of sport.  On the contrary in the sector I the fastest growing positions are linked to the administration and executive positions in methodology and projects and the position in the such as mental coaching.  

As fastest growing positions in sector III are mentioned (except the sport facility manager, coach and marketing) the positions in the administration of sport (even the mayors and members of a regional parliament are considered as a positions in sport / for sport that is most likely related to the duties in term of the sport development that are delegated by law to municipalities. Our explanations for scarcity of the position mentioned by private sector is, that this might be result of the former period of stagnation of the Czech economy that hit the sport enterprises as well.  ​

In the Classroom


The new positions or occupations in the area of sport management within the next 10 years – from data II. analysis

The new professions are envisaged to be in sector I and II. In all sectors the specialists in IT and marketing specialists will be needed as a result of continuing digitization.



Recruitment practice – from data II. and III. Analysis

In all sectors the most used mode of how to find the new employees is personal contact/ word of mouth. Announcement on own web page and internal announcement are considered as second or third options in all sectors. Social media as recruitment tool are also used but in sector III in limited scope.  The least popular modes of recruitment are fairs and recruitment consultancy.




Sports clubs

The non- standard methods in sport – for example the cloning of athletes is evident in sports and in some countries will hinder the competitiveness in some sports.

Family sport management will be more important as well as destination management in sport.

The need to solve the problems that will arise as a result of coexistence of various generations (Gen X, Y, Z..) at working environment

The sustainability of the club will be dependent not just on money but on the spirit and culture of the sport club and its ability to offer more than sport to the society (CSR).

To build the strategy of survival in bad days on old and still valid values

The companies will not willingly give money to sport, centralization and link between the sport and policy should change as well as tax legislation

Under vandet


Public sector

The need for evidence – based policy making in sport and political diplomacy for sport

Virtual communication will not lead to the desired outcomes for sport

It is expected huge and ambitious investment in sport especially in sport infrastructure and this is currently not accompanied by a healthy risk management and professionals in sport facilities management.

Private organizations

Joint -stock company –they expect the further implementation of the new technologies in sports. The ability to deal with the administrative requirements of public bodies (EU bodies) will influence the ability to get and utilize the public money (EU money).

Society – the changing nature of the fitness that moves from physiotherapy to coaching and therefore the health factors must be taken into consideration and that also changes the nature of the fitness work. It means total professionalism. Another trend is more and more knowledgeable customer who has access to information and requires the best and offers immediate and also competent feedback with regards to the services he/ she gets.   The need to defend the trends in fitness.

Student in Library


National Sports Associations

“I think sport is, in its essence, terribly endangered in the future that thanks to this technology and digitization the child loses interest in the sport. And I think these trends are unambiguous worldwide, not just in the Czech Republic. And by scraping the scissors horribly between commercial sport or top sport, which has become a business in all its forms, and with ordinary sports, the kids do not think today that the sport is a number one. “

We expect that there will be a fight for the popularity between sports and this is still challenge for emerging or not well-established sports, professionalism of scouting



Moderne Ballet

Essential findings from the data are related to the fact that the respondents provided us with a lot of sincere answers to the open questions. The most striking founding was, that the sport management education is not valued so highly by practitioners as it is perceived and valued by the academia. The explanation of this can be found in the part that describes the reason why the sport organization do not cooperate with academia and in the part that describes the opinions of practitioners in terms of the future specialization and professionalization of jobs when managing sport organizations. The differences of the importance of   CC in Czech Republic in comparison with all countries sample can be in our view explained by the different national systems of sport (Vocasport Research Group, 2004,  ) , where the Czech Republic belongs (sports political systems) to the Bureaucratic configuration” that shows a high degree of involvement of the state.

For future sport management education development in Czech Republic it is inevitable to have a flexible accreditation procedure that would acknowledge the opinions and inputs of key stakeholders in sport and strengthen the cooperation between the academia and sport practice in terms of knowledge transfer and ongoing lifelong learning. Only then it will be viable to see the progress in the development of the identified Core Competences of sport managers



Jana Nová, PhD., MBA,

Masaryk University Brno