THE SPORT MANAGEMENT EDUCATION IN NORWAY
Currently 3 universities in Norway offer explicitly sport management education on Bachelor and/or Master level. These are: The Norwegian School of Sport Sciences, Molde College University, The Inland University of Applied Sciences.
THE LABOUR MARKET
In general, the unemployment rate for graduated master students is 6% one half year after they have graduated. For the sport students from the Norwegian School of Sport Sciences (NSSS) it is lower, 2.6%.
Research done in 2017 confirms this figure of 3% for master sport management students graduated from NSSS the last ten years.
Among Bachelor students who graduated between 2010 and 2014, one percent was unemployed.
The most important and interesting findings in Norway
Trends effecting sport industry:
Similar to the previous AEHSIS study, the trends of commercialization, digitalization and internationalization were confirmed as the most significant factors for change in the sport industry.Almost 90 per cent of the respondents claimed that commercialization would affect their future work and especially the costs for sports for children. Commercialization will lead to more cooperation with sponsors, increased sums for media rights and selling/buying of athletes. This will again influence that taking part in sport becomes more expensive. Competences that will be needed for sport managers are creative work, B2B, B2C, marketing and entrepreneurship. More than half of the respondents thought internationalization of sport would have an effect and result in more professionalized sport clubs and international requirements. Only people in small local clubs did not agree to this development. Information technology will have impact on work tasks, competences as well as future positions, 97 per cent answered. All respondents highlighted the importance of a new digital age within the sport industry. High demands for specialists on social media, (digital) marketing, information technology and communication are the result.
Sector differences and future preferred competences:
The various sectors have different needs. For the sport clubs the most preferred competences are financial management, leading volunteers, event management and political knowledge. For the sport organizations digital communication, organizational knowledge, political knowledge, leadership skill and financial management top the list. The public sector demands networking, applying knowledge in practice, political knowledge, cooperation across different sectors and teamwork, organizational skills and oral communication. The private sector asks for digital marketing and communication, B2B, networking, capacity to learn and strategic planning and development.
PROJECT TEAM / CONTACT INFO
The Norwegian project partner are sport management researchers from
the Norwegian School of Sport Sciences