THE SPORT MANAGEMENT EDUCATION IN SPAIN
In Spain, approximately 42 universities offer a Sport Sciences degree at Bachelor level, which include several sport management specific subjects (between 12 and 36 ECTS usually). Only 2 universities offer a Sport Management Bachelor degree. There is a large number of Master degrees, which are mainly offered at private institutions.
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Regarding all graduate population, 43% of the population found a job within the first year of completing studies, and 64% after the fourth year of completing studies (51% with permanent contracts). Therefore, 36% of the graduate population did not find a job after four years of completing studies.
In the field of Sports Sciences (including sports management), 48% of the population found a job within the first year of completing studies, and 69% after the fourth year of completing studies (51% with permanent contracts). Therefore, 31% of the Sport Sciences graduate population did not find a job after four years of completing studies.
There is an imperative need to standardize higher education in Sport Management. Although the profile of sports managers should theoretically have clear competences, at present there are many different ways to reach these positions, and each one includes completely different skills and competences. In addition, these differences are emphasized even more when compared with the rest of European countries. Therefore, it is necessary to determine a profile of learning outcomes and competences that should be covered in the training of all sports managers.
As for the positions or occupations, the general manager and marketing director are the ones that have grown the most today. Looking to the future, the position of analyst has joined the previous two.
Although internationalization is an essential area for the future of training, it is important to note that it has different implications depending on the sports sector. While in the associative and private sectors it is of vital importance for the objectives of expansion, in the sector of public administration it has totally different implications. Thus, the international training in sports managers of the public sector should be oriented towards innovation projects through international consortiums as well as cooperation and development projects.
Higher education should be regulated and audited by state agencies. However, it is necessary that this training is not exclusive and incompatible with other educational formats. For the correct development and updating of the training in Sport Management, to incorporate a model of continuous training through e-learning projects will be totally necessary.
It has been proved that Sport Management is a completely multidisciplinary area. Therefore, it is very important to take into account that the sports managers should not specialize fully in a single area of business management but should acquire the skills of an innovative and global management. In this sense, it would be necessary to develop future projects on the characteristics that a multidisciplinary sport management team should have.
The skills in management through new technologies show the greatest shortages and difficulties. There is no current development in the sector. However, they are included in the top most important competences for the future. The main explanation according to respondents and interviewees has been the lack of current training and resources, which makes impossible their implementation in sports organizations. Therefore, it would be necessary to include a specific program of training in new technologies in any higher education program in Sport Management, including analytics, data interpretation, market research and digital marketing.
The transversal competences should continue to be maintained. These include teamwork, language knowledge or ethical commitment, as they establish the basis for the proper development of other competences.
There are competences that should be developed only in some of the sporting sectors, so it could be possible to consider different itineraries in the higher education in Sport Management, differentiating between federative sport, show sport, private sport management and public administration. While in the federated sport sector there must be much more specific marketing skills, in the private sector it is necessary to include social responsibility competences.
Finally, it has been stated that currently there is no training that is decisive for hiring personnel in Sport Management positions. We hope that through projects like NASME, we can get to develop superior training that is a guarantee of quality in the Sport Management sector.
PROJECT TEAM / CONTACT INFO
The Spanish project partner are the University of Castilla-La Mancha, IGOID Research Group and other associate institutions.
Leonor Gallardo. Professor in Sport Management. University of Castilla-La Mancha.
Jorge Garcia-Unanue. Associate professor in Sport Management. University of Castilla-La Mancha. Jorge.firstname.lastname@example.org
José Luis Felipe Hernández. Professor. European University of Madrid. email@example.com
Javier Sánchez Sánchez. Associate professor. European University of Madrid. firstname.lastname@example.org
David Cabello. Professor. University of Granada. email@example.com
Enrique Colino. Ph.D. student. University of Castilla-La Mancha.